(This is another task that many broadcast meteorologists could use some coaching.) Social Media Manager Producing online content is tricky and requires a Digital Now weather coverage strategy, one that recognizes that viewers watch the videos on-demand. Many also produce special reports, podcasts, and other digital content to supplement the on-air coverage. Broadcast meteorologists also produce regular weather updates for the station-branded website and apps. The last hit should be just as engaging as the first hit.
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Just as every hit should be produced differently, every hit should be delivered full of energy. This is the part of the job the audience sees! The most accurate forecast, the best graphics, and a well-stacked hit mean nothing if the on-air performance is a disappointment. (This is one part of the job that many broadcast meteorologists could use some coaching.) On-Air AnchorĪfter all this, the broadcast meteorologist turns to the camera and delivers the message…without a script. Additionally, every hit should deliver the essential message, information viewers want and need to know about the weather right now. Ideally, every hit is different to keep the audience engaged. Producing the weather involves more than stacking several graphics together. Some morning shows have weather updates every 7-10 minutes over 3-4 hours! Weather Producerīroadcast meteorologists produce multiple weather hits and teases throughout the newscast. All of them require a great deal of time to design and create. Some utilize sophisticated augmented reality software. Many of these weather visualizations use real-time data. And most people don’t realize there are several hundred different graphics in the typical content library. Most people don’t realize the graphics that appear behind the broadcast meteorologist are produced by the weather team.
In some cases, it’s not just one forecast, but several covering local micro-climates. READ MORE: THE MOST IMPORTANT PART OF THE NEWSCASTĮventually, the meteorologist writes out the forecast for the next seven to ten days: sky conditions, high and low temperatures, wind speed and direction, and the chance of rain. All these sources must be monitored throughout the workday, especially when there’s a major weather event. And since the weather is always changing, new data is arriving constantly. Forecast models, many of them, are reviewed. Surface observations and upper-air data are studied. The forecast must be right or nothing else matters. If you’re wondering why the weather team hardly ever leaves the weather center in the cool, dark corner of the studio, here are six reasons. At times, they communicate on more than one platform simultaneously.Īs another broadcast meteorologist told me during a recent coaching session, “I start working the minute I walk in the door, and I don’t stop for ten hours.” They are also responsible for producing the weather and delivering the weather on-air, online, and on social media.
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Local TV station weather teams don’t just forecast the weather. And I’m only a little biased in saying that, given I was an on-air broadcast meteorologist for over three decades, most recently at KTRK ABC13 in Houston. Broadcast meteorologists are some of the hardest working, busiest people in the television newsroom.
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